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What Are Master Data, and How Can You Manage Them Easily?

Published on:
22/1/2025
Updated on:
22/1/2025
5 min read
Written by: 
Bernd Neufert

Expert in strategic procurement

"Discover what master data is and how to manage it efficiently. Learn about tools like relatico for seamless master data management, improved data quality, and compliance with the Supply Chain Act. Boost efficiency and streamline processes today!"
"Data is the new oil – but only if it's clean, consistent, and usable."

Master data is the foundation on which every company operates. It includes the essential information used daily in nearly all business processes – from supplier addresses to payment terms and material categories. However, what sounds straightforward often presents companies with significant challenges: How can you ensure that this data is correct, complete, and consistent?

Efficient master data management is not just the key to seamless collaboration across departments but also to compliance with regulations such as the Supply Chain Act. In this blog post, we’ll explain why master data is so crucial and how modern tools like relatico’s software can revolutionize this process.

The Challenge: Master Data Management in Practice

Managing master data brings common issues that many companies face repeatedly:

1. Cross-Departmental Coordination

Master data is relevant to various departments such as procurement, logistics, and accounting. Often, the data is stored in different formats and systems, making coordination complex and error-prone.

2. Document Search

Where are the relevant details stored? In which system is the latest version of a document? These questions waste valuable time and increase the risk of miscommunication.

3. Responsibility

Who is responsible for what? Without clear accountability, important tasks are either overlooked or duplicated.

4. Data Quality

Poor data quality – including typos or incorrect formatting – can have far-reaching consequences. It not only leads to flawed analyses but also hampers the use of data for strategic decision-making.

Why Is Master Data So Important?

Master data is more than just information. It is the backbone of successful, modern businesses. Here are some key examples:

  • Data Exchange: Supplier master data enables you to access crucial information, such as audit data, from platforms like Sedex.
  • Risk Assessment: Material master data is vital for evaluating supply chains and ensuring compliance with the Supply Chain Act.
  • Efficiency Boost: Clean master data ensures smooth processes – from order placement to invoice verification.

How to Manage Master Data – Simple and Effective

With the right software and a clear strategy, companies can transform master data management. Here’s how:

1. Unified Platform for Master Data

Tools like relatico.next provide a central solution for consolidating master data from various departments and databases. New data fields can be created in seconds, and existing systems like ERP software can be seamlessly integrated via APIs.

2. Data Integration and Automation

API connections enable automatic updates and consistent data maintenance. For instance, supplier or material data can be fully documented before a purchase order is placed.

3. Error Detection and Data Quality

Clean data is critical. Relatico's tools assist with error detection by identifying issues like incorrect formatting (e.g., dots instead of commas, unnecessary spaces). Clear overviews make corrections easier, and adjustments can be made directly within the relevant systems.

4. Transparency and Accountability

A clear overview of responsibilities and processes ensures that no crucial tasks are overlooked. With features like relatico’s Supply Chain Map, you can visualize your entire supply chain and assess risks with precision.

A Practical Example

Relatico is already helping over 1,000 companies, including brands like L’Osteria, Karlsberg, and MyMuesli, manage their master data. Small and medium-sized enterprises (SMEs) benefit particularly from its intuitive solutions: Risk heatmaps enable quick evaluation and prioritization of supplier risks, saving time and ensuring compliance with standards like ISO and Ecovadis.

Conclusion: Master Data Management as a Key to Success

Effective master data management isn’t a luxury – it’s a necessity. It enables seamless processes, better analyses, and a stronger competitive position. With modern software solutions like relatico, companies can overcome the challenges of managing master data and focus on what matters most: their core business.

Are your master data ready for the future? Start now with relatico!

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Bernd Neufert
Bernd Neufert
Expert in strategic procurement

We're happy to help!

I would be happy to learn about your challenges and show you how our software solutions can help you.

Bernd possesses extensive experience in strategic procurement, shaped by his tenure at Eckes-Granini, Symrise and DuPont de Nemours. Currently, he is focused on sustainable sourcing and supply chains, collaborating with the relatico team to develop practical software solutions. Additionally, Bernd runs his own agricultural business and is involved in supply chain projects globally.